Discover the effects of your Twitter Wall activity! By reporting on tool usage and measuring that alongside the increased interaction online you can justify your event ROI and identify brand advocates of your event. By identifying how many positive and negative interactions and comments there were relating to your event, you can use the data EventBeat provides in order to improve in the future. If your event is a resounding success, congratulations! Don’t waste all of this positivity though. Through the EventBeat system you have the ability to publish these top comments on your website to showcase your achievements.