In virtually every instance, social conversations tend to cluster around a specific hashtag or small group of hashtags. Twitter users use them in order to join in with and keep track of, join in with and comment on a topic, an event or occasion online. If your organisation either hosts or partakes in any such event, making the best use of a hashtag may prove to be have revolutionary effects that are usually beyond the scope of the ‘non-engaged’.
When choosing a hashtag for your event, it is crucial to have the exact message in mind to reach the people who will be alive to the conversation. You don’t want the hashtag to be irrelevant, otherwise it may cause confusion and make people involved miss the point. Hitting the key notes with this has the potential to build a real feeling of ‘location’ for the conversations happening around your event, and can really assist when it comes to monitoring the overall success of its features, and the sentiments of everyone involved.
As with anything relating to social media, there are a few key things to consider before selecting the best possible hashtag in the event context. Try and use a clearly distinguishable one – it sounds obvious but this is usually how ‘organic’ hashtags emerge on Twitter anyway, they are the most popular with users. Prior to the occasion, try to promote the hashtag in good time to optimise potential usage, more usage equals easier analysis!
During the event itself, hashtags can also be useful in encouraging questions from audience members in, for example live speeches and seminars, and even can be created for specific talks within the main event to allow for ultra-specific monitoring. This can deliver a much clearer signal of success.
This is where our fantastic tool Event Beat comes to the fore. Before your event, the software can be used to listen out for keywords, @mentions and #hashtags that are of most interest to you. These can then be permanently stored and organised so that you are a step ahead even before your audience arrives. Any queries, comments or recommendations before, during and after the event can then be actioned upon. By using appropriate hashtags, your post-event metrics can be much more efficiently arranged so that you can showcase success, and improve upon any negatives people communicate to you.
Using the Event Beat Twitter Wall amplifies your interaction in the Twitter space and encourages people to get involved actually at the event itself, they see the big screens, the hashtags that are clearly displayed and can then join in with the conversations right away.