How social is serving #Wimbledon

5/07/2013 by Nick Johnson


The Championships have been crazy this year, proving completely unpredictable right from the start with early exits from fan favourites Rafael Nadal, Roger Federer and Serena Williams that opened up the tournament straight away. From the fans’ point of view, social media has once again provided the place to vent opinion and support about the top action from West London. The official Wimbledon website ( is even showcasing the ‘IBM Slamtracker’ where fans can follow live action online as it happens. This is hardly an ordinary score feature though! The Slamtracker feeds in live statistics and analysis into an interface displaying huge detail about live matches and players. The technology also utilises “8 years worth of Grand Slam Tennis data” to show play patterns specific to each player giving a unique level of viewer insight.

Our favourite feature of this is of course the social sentiment data that the IMB Slamtracker provides. This top tool monitors conversation across platforms and gives a percentage figure of positive sentiment for each player! We wonder if a few Twitter Walls at The Championships would really put the cherry on the social cake next year…(it would).