Social signage is the development of digital signage, to allow dialogue between two or more people.
Without this conversation, digital signage is simply the circulation of digital content across a number of media platforms. Eg, Television programs, menus, advertising, etc.
The importance of initiating communication between a brand and their users should not be understated, as it assists in building a more personal and interactive connection.
This, therefore, strengthens and reinforces the positive image of the brand to the individual, or group.