In the run up to the game, a fan-based incentive was introduced to prove who the best supported team in the city was. The club with the most popularity then had the honour of having their team colours illuminated above the city as it was beamed out of the iconic Empire State Building. Fans were encouraged in the city, and around the world, to get behind their team on social media by tweeting #WinNYCFC for New York City Football Club, or #WinNYRB for the New York Red Bulls. Although they were only announced as the 20th franchise in the MLS midway through 2013, New York City FC have been busy recruiting not only world class players, such as David Villa and Frank Lampard, but also it seems support from off the pitch. The engaging initiative finally came to a close on Saturday evening, on the eve of the historic derby, with the young apprentice conquering social media and lighting the beacon blue!
‘A spectacle unlike anything we’ve ever seen!’
Social media is now playing a prominent role in different industries, as this sporting occasion proved. A sell out crowd of nearly fifty-thousand spectators were live at the game, whilst millions of viewers from around the world were attracted to the match that has been dubbed the ‘next great rivalry’.