All you visual merchandisers out there! Have you ever wondered how to make your shop window modern without the costly task of updating it every season?
It’s an important question to ask. Your window is your brand. It’s the first thing a consumer sees and can make or break the decision to walk in or walk on by. How do you keep your window content fresh without the infuriating expenditure every season?
Digital signage is a great solution. As reported in our digital signage statistics blog, 42% of consumers polled say that they would prefer to shop at stores that have digital screens and 63% of people polled said that shops with engaging electronic signs catch their attention.
A retail electronic display can liven up your window showing the latest adverts, trends on the catwalk or what's on sale inside the store. Better yet, it can be instantly updated without having to pay for an entire new campaign to be implemented nationwide
NowSignage can work with your marketing team to help you come up with exciting ways to showcase your brand on a digital screen. We can even manage your digital screen for you! One of the exciting things about working with our team is that we can create custom animations and design your screen content exactly to your brand's specifications. Our digital signage software allows you to update your content instantly and target individual screens with specialised content. Do you have excess stock in your Leeds menswear branch? Broadcast an advert or sale announcement to that store to help you shift the stock.
Another great feature of the NowSignage platform is the ability to integrate with social media platforms. In the current age of online reviews and fast information, social proof is becoming an essential method for companies to reinforce their brand and influence consumer behaviour. Adding live, albeit moderated, social media to your digital screen via the NowSignage platform allows consumers to see how much people are enjoying your products as well as encourage engagement with the digital signage in front of them!
So why wouldn't you implement digital signage into your window display?
Schedule a demo with one of our signage experts today!
Get in touch with our sales department at firstname.lastname@example.org or +44(0)161 217 1505.