Mercury Marine, the worlds most renowned outboard motor manufacturer has partnered with EventBeat to work on their 3 largest boat shows of 2016 to showcase their best customer content and to show off about the great things their loyal customers are saying about them online.
The engine manufacturer has a loyal fanbase which makes the social feeds look fantastic. A photo of a beautiful lake with a shiny new boat will certainly turn peoples heads on your show stand.
The 3 largest boat shows in the US are based in Toronto, Miami and Tolsa. We were contacted by Mercury Marine as they wanted to achieve a number of things from their screens:
- Showcase new products through adverts on their screens
- Air content which loyal customers had shared using #mercurydriven, a hashtag which Mercury Marine have done a tremendus job marketing and so have a large amount of content being sent to it daily.
- Connect with poeple at each event by publishing their comments and images to the screens.