John Lewis enhances new season collection show with digital signage

25/04/2016 by Julia Prentis

Digital Signage in John Lewis

John Lewis partnered with NowSignage to showcase their Autumn/Winter 2016 collection. TREND AW16 was held at the Royal Society of Arts on 21st April 2016 and had over 300 attendees.

A trail led spectators through displays unveiling the latest trends and products in the John Lewis range. NowSignage was commissioned to power screens throughout the event, broadcasting advertisements and social media feeds to the guests as they meandered through the exhibition.

The NowSignage team designed bespoke content for each screen, customising the layout to fit various dimensions from standard wall-mounted plasma TVs to the 7 ft tall curved LED display. The result was very impressive, even being tweeted about by guests during the event!

Our on hand expert managed the screens during the event, making sure the content was delivered perfectly (in spite of some pesky internet connection problems).

NowSignage was able to control the digital elements of each screen independently, allowing for the possibility of targeted ads being shown across different locations. We look forward to future collaborations with John Lewis!



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