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Electronic Retail Signs

26/05/2016 by Julia Prentis

Digital Signage in John Lewis

You may be asking yourselves, why choose electronic retail signs over traditional print advertising? You may even have seen some retailers make the switch and are considering it for your business.

So why is an electronic sign so effective for retail?

The NowSignage team thinks there are 3 key ways electronic signs can benefit retail businesses.

Cost Effective

Although the initial cost of implementing electronic signs in the business may look daunting, it in fact has a much higher ROI in the long run. You no longer have to pay recurring printing fees or the cost of installing and distributing new campaigns. All you need is someone to design the ads and press ‘update’.

Real Time updates

All it takes to update your ads is the click of a button. You can send content all over the country, or even the world, as long as they are connected to your NowSignage platform. It is even possible to target ads to specific displays so your marketing team can take advantage of the time of day or particular demographics. Your ads update instantly meaning you can react quickly to trends or world events, keeping your brand relevant and exciting.

Engaging Content

Electronic screens give retail brands the opportunity to truly engage with their customers. Post catwalk videos of your clothes around the store, announce deals or have the display take a picture of customers wearing clothes. You can even stream social media to the screen so your brand can utilise the social proof of customers raving about your products.

 

What are you waiting for? Join the modern age with electronic signage!

Schedule a demo with one of our signage experts today!

Get in touch with our sales department at info@nowsignage.com or +44(0)161 217 1505.