Snapchat have been somewhat of a market leader since their creation in 2011. They developed a new kind of social media, basically micro blogging on steroids. So much so they've got their social network compatriots a bit jelous, who have now decided to openly copy their 'Story' idea by completly ripping it off; Even calling it the same name in Instagrams case.
Snapchat has emerged as the new dominant force in the social media in recent years. Back in 2013, Facebook reportly offered Snapchat $3billion for the company, only to be turned down by the creators of the innovative app.
Sicen then their innovation has only spurred their competitors to duck and dive between their copyrights to try and emulate some of their gigantic success. A week after Instagram introduced its almost-identical version of Snapchat’s Stories , Twitter has announced that it will roll out Moments, its less-identical version of Snapchat’s Live Stories product, to everyone.
Now this isnt the first instance where Instagram have tried copying Snapchat. In 2014, they released an app called Bolt. The app lets you quickly send a photo (or video) to a friend, which then disappears once it's been read. So it's not uncommon they'll steal each others ideas every so often. But what is interesting is, how will the small apps gain momentum to become a big shot, when at every turn, the fat cats are taking and adapting their ideas. It doesn't seem fair if you ask me.