It's harder than ever to convince passing trade to visit your store. It's even harder when you haven't got anything dragging them in off the street. A UK study found that almost 90% of retailers considered digital signage essential for increasing their brand’s awareness. So what's the big deal?
Digital signage offers a chance to catch the attention of footfall passing your store. With more ways than ever to steal their attention, here's a few tips:
- Keep it moving
If your signage has movement, you've got half a chance of catching the corner of someones eye. Animation has been shown to increase dwell time as well as change buying decisions. It's a key area to address when creating content.
- Keep it current
It's often hard to keep up with the seasonal trends, expecially in winter, with Halloween, Bonfire night & Christmas often all rolling into one big season. Alas no more! Create timetables of new content to appear on a certain day to make sure your stores not making a blunder of advertising vampire teeth early December.
- Keep it relevant
If you know your footfall peaks between a certain time with a certain audience, schedule specific content to appear for that demographic. Take rush-hour as a perfect example, you'll want to display different messages & offers depending on whether it's the morning, lunchtime or hometime crowd. By scheduling content, you're giving yourself a huge advantage to those shops who can't keep so up to date with their advertising.
3 easy tips to consider when choosing which signage company to go with. Can your provider do all 3?
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