Worlds Largest Pharma Expo at Fira Barcelona

14/10/2016 by Michael Wilde

Digital Signage in Fira Barcelona

The largest pharmasutical event in the world took place in Barcelona's prestigious venue, bringing in over 40,000 attendees across the globe. Fira Barcelona has signage connecting the many event spaces together; sharing news, social content and important messages to the 40,000 attendes.

CPhI wanted to raise their brand exposure and create sponsorship opportunites around the venue to the targetted audience. Adverts were sold as a high price and brought in another lucrative revenue stream for UBM.

Fira Barcelona has over 60 screen located around the venue and it was identified that this was the perfect opportunity to utilise the digital signage space. Many wandering eyes were caught on our animated screens, making good use of the screens installed.

Digital signage is perfect for powering multiple screen around venues such as Fira, but also in shopping malls, airports, anywhere where you have passing trade. With NowSignage's intelligent multi-screen management system, you can update all screen in no time with targetted advertising based on time or location.

Save valuable time by scheduling content weeks in advance. Venues like Fira have different shows every week; using an efficient system like NowSignage you can sell ad space for upcoming shows while not interuping the signage on display at the current show.


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