In every coer of the world you’ll find a JCB machine. JCB (J.C. Bamford Excavators Limited) is one of the world’s biggest construction equipment manufacturers employing around 12,000 people across four continents.
JCB has a reputation for doing things on a BIG scale and this is no more prevalent than at their World Headquarters in Staffordshire, England. The impressive World Headquarters dominates the landscape with its own private lake, imposing machinery parked in the main entrance and a full Factory Tour & Visitor Centre sitting neatly within the huge industrial office size space.
So what else could JCB do make a bold statement and reaffirm their status as market leaders?…
How about building a 25m x 10m customer centric video wall in the upstairs office!
“Wow let me see it!”…
“But isn’t it just a big marketing ploy”, I hear you cry…
Not at all. From my experience of working with this fantastic company, this kind of decisive decision making is exactly what makes JCB so successful. They don’t mind going big if it means they are innovating and putting their customers first. JCB take great pride in understanding their customers. Engaging and connecting using this knowledge is exactly what keeps their famous yellow diggers out there as the leading force on construction sites around the globe.
What and how is the content displayed on the JCB Customer First Wall?
As the go to digital technology provider for JCB, NowSignage, worked alongside the AV hardware specialists Feltech and the leading digital agency McCann, to create a huge 25m state-of-the-art customer display
Powering the 25m long wall are 4 Ultra-HD projectors aligned to give the illusion of one seamless display. With 4 panels of live customer dashboards graphically styled by McCann, the NowSignage platform is utilised to take independent control of the digital content so that JCB can showcase a range of moderated customer content and decide exactly what type of content is to be displayed.
As part of this project NowSignage is also working with JCB to roll out a digital signage solution that powers screen content outside of the Customer First room and throughout the office headquarters. For JCB this form of office digital signage has become an essential way to improve the way they share intel, while also reinforcing its brand and strengthening employer branding.
We look forward to continuing to work with JCB and sharing our next BIG project with you!
Digital signage has become an essential tool for businesses to communicate with their customers and employees. With the rise of technology, traditional static signs and posters are no longer enough to capture attention and deliver important messages. In today’s fast-paced world, digital signage offers a dynamic and engaging way to communicate information, promotions, and announcements.
This impressive installation showcases the power and versatility of digital signage in a corporate setting. In this article, we’ll explore the benefits of outdoor digital signage and how NowSignage’s JCB 25m video wall and office digital signage can elevate your business.
Captivate Your Audience
Outdoor digital signage is a powerful tool for capturing the attention of passersby. With vibrant and eye-catching displays, you can easily attract potential customers and stand out from your competitors. The dynamic nature of digital signage allows you to display a variety of content, from promotional videos to real-time updates, ensuring that your audience is always engaged.
Cost-Effective Advertising
Traditional advertising methods, such as billboards and print ads, can be costly and have a limited reach. With outdoor digital signage, you can reach a larger audience at a fraction of the cost. Plus, with the ability to update content remotely, you can save on printing and installation costs, making digital signage a cost-effective advertising solution.
Real-Time Updates
One of the biggest advantages of digital signage is the ability to display real-time updates. This is especially useful for businesses that need to communicate time-sensitive information, such as promotions or event schedules. With traditional signage, you would have to manually update the content, which can be time-consuming and costly. With digital signage, you can update content remotely and instantly, ensuring that your audience always has the most up-to-date information.
NowSignage recently installed a 25m video wall at the JCB headquarters. This impressive installation showcases the power and versatility of digital signage in a corporate setting. The video wall is made up of 25 individual screens, seamlessly connected to create a stunning display. This installation is a testament to NowSignage’s expertise in creating custom digital signage solutions for businesses.
Customizable Content
The JCB 25m video wall is a prime example of how digital signage can be used to create a unique and engaging experience for customers and employees. With the ability to display a variety of content, from videos to images, the video wall can be customized to suit any occasion. This makes it perfect for corporate events, product launches, and even employee training sessions.
Centralized Control
NowSignage’s digital signage solutions come with a user-friendly dashboard that allows you to control and manage all your displays from one central location. This means that you can easily update content, schedule playlists, and monitor the performance of your displays in real-time. With NowSignage, managing your digital signage has never been easier.
Interactive Features
The JCB 25m video wall also features interactive elements, such as touch screens and motion sensors. This allows customers and employees to interact with the content, making the experience more engaging and memorable. Interactive digital signage is a great way to capture attention and leave a lasting impression on your audience.
Customized Solutions
NowSignage understands that every business is unique, and their digital signage solutions are tailored to meet the specific needs of each client. From design to installation, their team works closely with clients to create a custom solution that fits their brand and objectives.
User-Friendly Dashboard
NowSignage’s user-friendly dashboard makes it easy for businesses to manage their digital signage displays. With a simple and intuitive interface, you can easily update content, schedule playlists, and monitor the performance of your displays in real-time.
Expertise and Experience
With years of experience in the digital signage industry, NowSignage has the expertise and knowledge to create effective and impactful solutions for businesses. Their team stays up-to-date with the latest trends and technologies, ensuring that their clients receive the best possible service.
Conclusion
Digital signage has become an essential tool for businesses to communicate with their customers and employees. NowSignage’s JCB 25m video wall and office digital signage solutions showcase the power and versatility of digital signage in a corporate setting. With customizable content, centralized control, and interactive features, digital signage can elevate your business and help you achieve your goals.
Contact NowSignage today to learn more about how digital signage can benefit your business.