UBM’s flagship event opened it’s doors to over 30,000 delegates in 3 days, with just under 3,000 exhibitors all fighting for a space to impress.
we were tasked with managing all social media channels and respond to all posts, then to publish the best content to the event screens and their respected website.
the platform saw 54 static adverts appear on screens around the venue with a loop time of 31 minutes, with each advert showing 19 times per day. The sale of the ad space on the screen casts has never been easier as you have exact numbers and figures to offer clients.
The client has 2 web scoops live pre, live and post show to showcase the best social content to the people who couldn’t make it to the Spanish capital. The homepage scoop was filled with top comments, great images and any uploaded videos. There was also a dedicated video scoop to showcase sold videos from exhibitors. This was also another selling point to the videos to know their company would be showcased on the official CPhI website.
Finally the show was capped with a light sprinkling of smart poll usage. A quiz was created to test the delegates knowledge of the pharmaceutical industry and shared across the social channels as a link.
See what our client thought below:
This year saw UBM’s flagship pharmaceutical show CPhI open it’s doors to in the spanish capital. Each year the show visits one of the biggest cities in Europe and this time around it was the task of Madrid to take the reins.