Turn Your Screens Into Revenue Machines with Ad Booker
- Simplify digital signage ad management with one intuitive platform
- Optimise inventory and ad placement for maximum revenue
- Target audiences by location, venue type, and demographics
- Automate campaigns with programmatic ad integrations
- Track results with Proof of Play and campaign reporting
The Ad Booker feature provides a powerful and intuitive platform for managing advertising campaigns.
Programmatic Integrations: Automated ad delivery
Ad Booker integrates seamlessly with leading programmatic ad platforms. Automated bidding and placement ensure advertisers connect with the right audience at the right time, while maximising revenue for your network.
What is Programmatic Advertising?
Programmatic advertising uses AI and real-time bidding to buy and place ads automatically. This ensures ads are shown to the most relevant audience at the right time, driving higher engagement and better return on investment.
Smart Inventory Placement: Ads in the right place, every time
Assign attributes to ensure ads display in the most relevant locations. For example, showcase soft drink promotions in the beverage aisle or sell premium slots in high footfall areas. Intelligent placement ensures advertisers get maximum value while keeping campaigns relevant to customers.
Campaign Creation: Build campaigns step by step
Create ad campaigns quickly with a guided setup process. Assign a brand, set dates, allocate screens, and upload artwork. Customisable options let you apply discounts, adjust pricing, and automate billing, giving you full control over campaigns of any size.
“We moved our large digital signage network to the NowSignage CMS to find a more effective way to manage our content. The user interface of the NowSignage platform makes it so simple to perform our entire content strategy, including the display of synchronised HD video content, interactive social media walls, and transparent LED walls in an array of custom resolutions.”
Samuel White, Retail Marketing Manager
Filler Artwork: Always have something to show
Keep screens active even when no paid ads are running by scheduling placeholder content. Use filler artwork to promote your own brand, support charities, or reward top advertisers with extra exposure, ensuring your screens never go to waste.
Trigger-Based Advertising: Ads that adapt in real time
Make your campaigns smarter with rule-based triggers that respond to live data. Ads can adapt to weather, demographics, or location, keeping them contextually relevant. For example, promote cold drinks on hot days or advertise umbrellas when it rains.
Campaign Reporting: Measure success with proof of play
Track performance with Proof of Play reporting, dashboards, and revenue insights. Analyse ad impressions, playback frequency, and overall impact to refine campaigns and drive more revenue. Advertisers can also be given limited-access views to monitor their own data without seeing the wider network.
Discover Ad Booking in action
Frequently Asked Questions
What is the NowSignage Ad Booker feature?
The Ad Booker app simplifies digital signage ad management, optimising inventory for maximum revenue. Advertisers can target audiences by location, venue type, and demographics, while programmatic integration automates ad placement for seamless campaign execution.
How does the Ad Booker feature help manage advertising campaigns?
The Ad Booker feature provides a powerful and intuitive platform for managing advertising campaigns. It enables businesses to efficiently manage inventory, ensuring ad space is optimised for maximum revenue.
What audience targeting options are available in Ad Booker?
Advertisers can target their audience based on key parameters such as geographic location, venue type, and audience demographics, ensuring ads are relevant and effective.
Does Ad Booker support programmatic advertising?
Yes. Integrated with programmatic ad platforms, Ad Booker allows for automated ad placement, making it easy to fill available slots with relevant content.
What tools are available for inventory management?
With inventory management you can set ad slots, durations, pricing, and locations. Screens can be grouped for network-wide campaign assignments, and different pricing can be set during different hours.
How does Smart Inventory Placement work?
Using attributes in NowSignage, ads can be served in the most appropriate locations. For example, soft drink ads can be displayed in beverage aisles or premium advertisers can be given high footfall slots.
How do you create campaigns in Ad Booker?
Campaigns can be created step by step by assigning a brand, setting dates, allocating screens, and uploading artwork. Customisable options let users apply discounts, adjust pricing, and automate billing.
Can I schedule placeholder content when no paid ads are running?
Yes. Filler artwork can be scheduled when no paid ads are live. This can promote own-brand products, support charities, or reward top-paying brands with additional exposure.
Does Ad Booker integrate with other platforms?
Yes. NowSignage’s open API integrates with leading third-party platforms, enabling automated, data-driven ad placements for better audience targeting and revenue opportunities.
What is programmatic advertising?
Programmatic advertising uses AI and real-time bidding to automate the purchase and placement of ads, ensuring brands reach the most relevant audience at the optimal moment.
How does Trigger-Based Advertising work?
NowSignage enables real-time, dynamic advertising that adapts to factors like weather, demographics, and location. Rule-based artwork can be added to campaigns so that content only shows when conditions are met.
Can you give an example of Trigger-Based Advertising?
Yes. Cold drink promotions can display when temperatures rise, or raincoats and umbrellas can be advertised during wet weather, ensuring content remains timely and relevant.
How can campaign performance be tracked?
Campaign performance can be tracked with Proof of Play, dashboards, and revenue insights. This helps optimise strategies and unlock additional revenue with data-driven decisions.
Can advertisers view their own campaign data?
Yes. Brands advertising on your network can be given limited access to view their own data and monitor their campaigns without visibility of the entire network.