Display targeted content that directly relates to your audience
- Detect customer features such as age, gender, and emotion
- Trigger targeted digital signage content based on real-time audience data
- Analyse audience engagement through APC analytics in the NowSignage CMS
- Use sensors to create experiential environments and interactive journeys
- Trigger content changes based on weather conditions and local data feeds
- Instantly override playlists with OnDemand or schedule content takeovers
Use Triggers to Play Different Content on Different Screens
Age and Gender Triggers: Personalised audience targeting
NowSignage integrations all to analyse demographic data in real time, detecting attributes such as age, gender, and even emotion. This allows screens to adapt instantly, showing playlists tailored to the person in front of them. Create relevant campaigns such as promoting grooming products to bearded customers or adjusting messaging based on the audience profile.
Sensor Triggers: Interactive customer experiences
Through integration with Nexmosphere, NowSignage supports a wide range of sensor-based triggers. These sensors instantly override existing playlists with targeted content and then revert back when finished, enabling immersive and interactive environments across retail, events, and hospitality.
“We’re excited to introduce weather based triggers into our quick-service restaurants to deliver targeted sales promotions to our customers.”
Andreia Harwood, Head of Marketing at Wingstop
Lift and Learn: Product engagement brought to life
Attach wireless pick-up sensors to products so that when a customer lifts an item, nearby screens automatically update with advertising, specifications, or supporting information. This creates a seamless bridge between physical products and digital content.
Motion and Button Triggers: Engaging content on demand
Nexmosphere motion sensors detect when a customer enters a space, automatically starting video or other content. Button triggers can also be added, giving staff or visitors direct control to launch safety messages, product demonstrations, or promotional content with a simple press.
Weather Triggers: Dynamic content that adapts to conditions
NowSignage enables content to automatically change based on weather conditions. Define temperature ranges or specific conditions like rain, snow, or sunshine, and trigger contextually relevant advertising such as hot drinks on cold days or sunscreen when the sun shines.
Scheduled Overrides: Automate content takeovers
Use the NowSignage CMS to schedule content that overrides regular playlists at specific times or frequencies. This is ideal for fulfilling advertising requirements, ensuring campaigns run at agreed times without manual intervention, and automatically reverting to the original playlist afterwards.
OnDemand: Trigger content instantly from mobile
OnDemand is an industry-first feature from NowSignage that allows users to override any screen in their network instantly from a mobile device. Whether sending a priority message, a promotional takeover, or urgent health and safety communication, content appears immediately on selected screens.
Local Content: Personalised screen messaging
Alongside trigger content, OnDemand supports localised updates where authorised users can quickly add text and images into predefined screen zones. This enables staff to share tailored announcements, welcome messages, or promotions that appear instantly for their audience.
Find out more about triggering content on your screens!
Frequently Asked Questions
How does NowSignage display targeted content that relates to audiences?
NowSignage integrates with Quividi to detect features of customers such as age, gender, and emotion. This data can then trigger content that is tailored in real time, ensuring the right message is shown to the right audience.
What are Age and Gender Triggers in digital signage?
Age and Gender Triggers allow NowSignage to change advertising content on a screen depending on who is looking at it. Playlists can be created for different demographics and switched automatically as customers approach the display.
Can NowSignage measure audience engagement with content?
Yes, NowSignage provides real-time Audience Per Content analytics through the CMS. This data shows exactly who engaged with campaigns, helping businesses understand the effectiveness of their content.
How do sensor triggers work with NowSignage?
By integrating with Nexmosphere products, NowSignage supports sensors that trigger instant content changes on screens. These triggers override existing playlists and then revert back when finished, creating interactive customer experiences.
What is Lift and Learn and how does it work?
Lift and Learn uses wireless pick-up sensors attached to products in a retail environment. When a customer lifts a product, nearby screens automatically display advertising, specifications, or supporting content for that product.
Can content be triggered by motion or button sensors?
Yes, Nexmosphere motion sensors detect when someone enters a space and trigger content to start playing. Button sensors can also be added, giving staff or visitors control to launch videos or messages at the press of a button.
What are Weather Triggers in NowSignage?
Weather Triggers allow content to change automatically based on live data from the OpenWeather API. Users can define temperature ranges or conditions like rain, snow, or clear skies to trigger contextually relevant advertising.
How do scheduled overrides work in NowSignage?
Scheduled overrides let users set content to automatically take over playlists at specific times. This is ideal for running adverts at agreed times, or scheduling campaigns like promotions and alerts. Once finished, the screens revert back to normal playlists.
What is the OnDemand feature in NowSignage?
OnDemand allows users to override content on any screen instantly from a mobile device. This can be used for priority messages, promotional content, or urgent health and safety communication.
Can NowSignage display localised content on screens?
Yes, OnDemand includes a Local Content feature that allows authorised users to add personalised messages directly into a screen zone. Text and images can be added instantly, making it easy to share updates and announcements.
How does NowSignage deliver targeted real-time content?
NowSignage integrates with trigger-based technologies like Quividi, Videcon and Nexmosphere to deliver targeted real-time content. You can change signage based on demographic factors such as age and gender, environmental conditions like weather, or customer interactions with sensor-enabled products.
Can NowSignage target content by age and gender?
Yes, through integrations with audience measurement platforms like Quividi, NowSignage can trigger content in real-time based on age, gender, attention time, mood and facial attributes of viewers. For example, a hipster with a beard might see an advert for beard grooming kits.
How can weather triggers influence digital signage content?
NowSignage integrates with weather APIs to automatically change signage content based on temperature and conditions. For instance, ice cream adverts can appear when the temperature reaches 25°C, or umbrellas can be promoted when rain starts.
What is Audience Per Content (APC) analytics?
APC analytics combine NowSignage Proof-of-Play data with Quividi’s audience measurement. This provides real-time insight into who is engaging with your content, including demographics, mood and engagement ratios. Marketers can instantly assess whether content is effective and update ads in real time to better target consumer groups.
Can NowSignage support people counting and capacity triggers?
Yes, NowSignage integrates with people counting sensors to manage in-store capacity and trigger content accordingly. For example, if an in-store service is unavailable, the signage can direct customers to online or phone services instead.
What is Lift & Learn in digital signage?
Lift & Learn uses sensor technology to connect products with screens. When a customer picks up a product, the nearby digital signage automatically displays related content such as product details, promotions or brand messaging, creating an engaging and interactive experience.