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Retail Digital Signage Statistics

Retail Digital Signage Statistics

The global market for digital signage is predicted to be worth $20bn by 2020. By far, the biggest sectors responsible for this growth are retail and healthcare.  In 2013, retail accounted for over 40% of the market. So why is digital signage growing at such an exponential rate?

– 84% of UK retailers when asked, believe digital signage increases brand awareness significantly

– Retailers choose digital signage because of its high impact. It’s not just flexible and cost effective, 63% of people report that digital signage catches their attention

– Digital Signage has been shown to increase overall sales volume by 31.8%

– 29.5% of customers find digital menus influential for purchase of product

– 42% of retail video viewers polled said they would prefer to shop at stores that have video displays

Retail digital signage gives customers an engaging or interactive in-store experience. It has the potential to maximise cross-sells, upsells and impulse buys by displaying content in real time.

The Power of Digital Signage in Retail

Before we dive into the statistics, let’s take a moment to understand the power of digital signage in retail.

Engaging Customers

Digital signage is a highly effective way to engage with customers. With eye-catching visuals and dynamic content, it captures attention and encourages customers to interact with your brand. This can lead to increased brand awareness, customer loyalty, and ultimately, sales.

Promoting Products and Services

Digital signage allows retailers to showcase their products and services in a visually appealing and interactive way. This can help to increase sales by highlighting new or popular products, promoting special offers, and providing information about products and services.

Enhancing the Shopping Experience

By providing useful and relevant information, digital signage can enhance the overall shopping experience for customers. This can include wayfinding, product information, and even entertainment. By making the shopping experience more enjoyable and convenient, customers are more likely to return and make purchases.

Retail Digital Signage Statistics

Now that we understand the power of digital signage in retail, let’s take a look at some of the latest statistics that demonstrate its effectiveness.

1. Digital Signage Increases Sales

According to a study by Intel, digital signage can increase sales by up to 33%. This is due to its ability to capture attention, promote products and services, and enhance the overall shopping experience.

2. Digital Signage Increases Brand Awareness

Digital signage is a powerful tool for increasing brand awareness. In fact, a study by Arbitron found that 47% of people who saw a digital sign could recall the specific message displayed. This is significantly higher than traditional static signage, making digital signage a valuable investment for retailers.

3. Digital Signage Influences Purchase Decisions

Digital signage has a significant impact on purchase decisions. According to a study by Nielsen, 68% of customers have made a purchase because a digital sign caught their eye. This highlights the importance of using visually appealing and engaging content on digital signage to influence customer behavior.

4. Digital Signage Increases Dwell Time

Dwell time refers to the amount of time a customer spends in a store. Digital signage has been shown to increase dwell time by up to 30%, providing retailers with more opportunities to engage with customers and promote products and services.

5. Digital Signage Increases Customer Satisfaction

Digital signage can also have a positive impact on customer satisfaction. A study by Samsung found that 70% of customers believe digital signage makes the shopping experience more enjoyable, and 80% believe it makes the shopping experience more convenient.

6. Digital Signage Increases Upselling and Cross-Selling Opportunities

Digital signage is an effective way to promote related products and services, leading to increased upselling and cross-selling opportunities. A study by InfoTrends found that 42% of customers have purchased a product they didn’t intend to buy because of digital signage.

7. Digital Signage Increases Customer Retention

By providing useful and relevant information, digital signage can help to increase customer retention. A study by Digital Signage Today found that 80% of customers feel that digital signage makes the shopping experience more informative, and 70% believe it makes the shopping experience more entertaining.

8. Digital Signage Increases Social Media Engagement

Digital signage can also be used to increase social media engagement. By displaying social media feeds or promoting hashtags, retailers can encourage customers to interact with their brand online. A study by Nielsen found that 29% of customers have shared a photo of a digital sign on social media.

9. Digital Signage Increases Return on Investment (ROI)

Digital signage has a high return on investment (ROI) for retailers. A study by Digital Signage Today found that 80% of businesses that use digital signage have seen an increase in sales, and 70% have seen an increase in brand awareness.

10. Digital Signage is Cost-Effective

Digital signage is a cost-effective marketing tool for retailers. A study by Digital Signage Today found that 60% of businesses that use digital signage have seen a reduction in printing costs, and 40% have seen a reduction in marketing costs.

Why Choose NowSignage?

NowSignage is a leading digital signage platform that offers a range of features and benefits for retailers. Here’s why you should choose NowSignage for your retail business.

Easy to Use

NowSignage is designed to be user-friendly and easy to use. With a simple drag-and-drop interface, you can create and manage your digital signage content with ease.

Customizable Templates

NowSignage offers a range of customizable templates to help you create eye-catching and engaging content for your digital signage. This includes templates for product promotions, social media feeds, and more.

Real-Time Analytics

NowSignage provides real-time analytics to help you track the performance of your digital signage. This includes data on impressions, engagement, and conversions, allowing you to make data-driven decisions to improve your marketing strategy.

Multi-Platform Support

NowSignage supports a range of platforms, including Android, iOS, and web-based devices. This allows you to display your digital signage on a variety of screens, including TVs, tablets, and smartphones.

Affordable Pricing

NowSignage offers affordable pricing plans to suit businesses of all sizes. This includes a free plan for small businesses, as well as paid plans with additional features and support.

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