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Admiral Casino place their bets on NowSignage digital signage

Admiral Casino place their bets on NowSignage digital signage

We’re pleased to announce that the NowSignage CMS is now powering more than 300 screens located within Admiral casino venues up and down the country.


As Admiral (Luxury Leisure, Novomatic Group) looked to revamp their 230 venues with a more advanced cloud based digital signage solution, Andrew Simister of SIS Digital was quick to put forward NowSignage as his trusted provider. The existing Admiral setup was built by the in-house IT team and although it served a purpose it was no longer seen as an effective solution for remotely controlling an ever growing portfolio of screens.


In Admiral’s search for the right digital signage CMS provider they implemented several trials with industry leading providers across a one month period. The key requirements that all the platforms were being assessed on was:

1. Their ease of use for managing a portfolio of screens that is expected to grow to 500+ by 2020.

2. The ongoing licensing cost, along with the upfront CapEx for purchasing hardware and media players.

3. The security infrastructure to ensure compliance with the screen locations and existing IT systems.


After the one month period the NowSignage trial had been a resounding success, with Patrick Cumiskey (Marketing Manager at Luxury Leisure) stating that:

“Throughout the trial it became clear that our decision was going to be very straightforward, NowSignage were by far our preferred option. Their platform is easy for a non-technical person to manage and gives us great control over what and when we display content on our screens. Their monthly rolling pricing model makes them extremely cost effective, especially as they are compatible with the 4k Amazon FireStick, which meant we could continue to use our existing screens and reduce project spend. It was also important that due to the high volume of financial transactions taking place within our venues the security of the chosen solution was a key factor in our final decision.”


As the trial period drew to a close the NowSignage team operated fast and efficiently to deliver the full 300 screen rollout in just 2 weeks. During this period Luxury Leisure received in-depth platform training, all content was uploaded and scheduled within the platform, and all 4K Amazon FireSticks were purchased, registered, configured with the NowSignage app and delivered to either head office or the individual venue locations.


Patrick concluded by stating:

“The support provided by NowSignage was above and beyond thought the trial, and I’m pleased to say their customer and technical support has continued to be first class to this day.”


We’d like to thank Luxury Leisure for choosing the NowSignage digital signage CMS, and also our reseller partner SIS Digital for putting NowSignage forward for this project – we look forward to implementing many more successful digital signage rollouts together.


If you’d like to find out more about this project, or discuss working with us on your next project, then please contact us on

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