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Digital Signage at the heart of rugby

Digital Signage at the heart of rugby

Worcester Warriors are a Club at the heart of rugby in Worcestershire and West Midlands. Throughout history they have risen up the rugby ladder and are now playing in the Gallagher Premiership and they continue to go from strength-to-strength each season. 

Their home stadium, Sixways, holds over 11,000 attendees and is a hub of activity as when the stadium’s not being used for rugby, it is used to host conferences and events throughout the year.

We were approached by the Worcester Warriors through one of our AV integrators with a requirement for a CMS which would run on their numerous digital signage totems throughout the stadium.

NowSignage was a clear choice for their stadium digital signage CMS as it met all their requirements by being equally user friendly and truly flexible, allowing the club to control the content on each screen independently. This ensures that the appropriate marketing messages are being communicated throughout various areas of the stadium to impact their target audience. This includes:

  • Promoting upcoming match fixtures
  • Raising awareness of third-party events at the stadium
  • Ticket prices, bundle offers & season tickets
  • Sharing fans social media comments on match days
  • Advertising club sponsors

Using our cloud-based digital signage solution to promote fixtures and events at the stadium is key to maximising the overall match experience as ultimately this will increase the footfall to the stadium.

Although increasing ticket sales is a priority, digital signage can also drive sales across all other areas of a stadium. You can modernise your catering menu boards which will provide a cost-effective way of updating prices and promoting food & drinks offers at the click of a button. Or, even have your screens advertising your branded merchandise at the club shop!

When it comes to supporter engagement at any event, NowSignage is a game changer with our 

world-class social media integrations. You can design your own brand focused social media template and by using our monitored feeds you can publish images/comments from fans directly onto your screens during your events.

This is a perfect way to keep attendees engaged by keeping the content fresh and interactive throughout the event and also helps create a buzz on social media!

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