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NowSignage use InfoComm as launchpad for North America

NowSignage use InfoComm as launchpad for North America

Our progress into the North American market was deliberately held-back for the last year or 2 as we worked hard on revamping our entire platform to suit what will be a key market for us internationally for the next 12 months and beyond. 

The Infocomm event in North America stands as a pinnacle gathering within the realm of professional audiovisual technology. Held at the expansive and iconic West Hall of the Las Vegas Convention Center, this trade show serves as a paramount platform for the convergence of the brightest minds and latest innovations in the pro AV industry. The event’s strategic location in Las Vegas, a city known for its vibrancy and entertainment, adds an extra layer of excitement to the already dynamic atmosphere of the gathering.

Year after year, Infocomm draws in AV professionals, industry leaders, and technology enthusiasts from around the globe. The West Hall transforms into a hub of creativity and expertise, showcasing a diverse range of cutting-edge technologies that span from immersive displays and interactive installations to audio solutions that redefine the way we experience live events. The event caters not only to the presenters and exhibitors but also to attendees hungry for knowledge, eager to immerse themselves in the latest advancements.

The highlight of this event is the live events themselves – presentations, demos, and interactive showcases that allow attendees to witness firsthand the capabilities of these technological marvels. From large-scale projection mapping to seamless video conferencing solutions, the live events bring to life the potential of these innovations, offering a glimpse into the future of how we engage with visual and auditory experiences.

At its core, Infocomm serves as a crucial nexus for networking and knowledge exchange. AV professionals have the opportunity to connect with like-minded individuals, fostering collaborations that can lead to groundbreaking developments in the industry. Workshops, seminars, and panel discussions provide a platform for thought leaders to share insights and predictions about the direction of the pro AV landscape, further enriching the event with a wealth of expertise.

In conclusion, the Infocomm event in North America, housed within the West Hall of the Las Vegas Convention Center, stands as a testament to the vitality of the pro AV industry. With its emphasis on live events, cutting-edge technology, and the exchange of knowledge among AV professionals, this trade show plays a pivotal role in shaping the trajectory of the industry and setting the stage for the innovations that will define our audiovisual experiences in the years to come.

Farewell Las Vegas and InfoComm ‘22. It’s been emotional!

Oh, where to even begin with this 8 night epic trip to Las Vegas for InfoComm ‘22!

Firstly – and as we quickly discovered upon arrival, NOBODY does 8 nights in ‘Vegas! 

Well, you do if you’re NowSignage and you’re taking to the stage to launch a trans-atlantic business and have over 3 dozen partners to meet up with!

It was 9 days and 8 nights of non-stop introductions, meetings, lunches, dinners, coffees, doughnuts, lights, razzles and dazzles, exhibitions and contradictions; From drinking with partners on the rooftop of The Mandalay Bay at night, to exhibiting with Exertis-Almo on their stand by day.

We came, we saw, we did it all! 

And now? Now we must return home to our families and colleagues, absolutely drained from the effort but also, paradoxically, super-excited for the future and what will come from our expansion into North America. 

As well as evolving our product to what is now a genuine class-leading platform with an all-new UI and introducing new features such as screen-sync, audience-measurement triggers and proof-of-play, it was also absolutely critical that we had the right “vehicle” in place i.e. the best channel partners possible in order to ensure that our US launch was a success. 

With those partners now in place in the shape of Exertis-Almo and ADI Global, the future looks as bright as the lights of Las Vegas for NowSignage in their quest to go Super-Sized! 

We arrived here fresh-faced Vegas-virgins, and we leave with an established stateside business and what feels like is going to be at least a 3-day hangover. 

Thanks for having us, Vegas. We’ll be back!

Tom Ross, Commercial Director of NowSignage, performing ‘Me and Mrs. Jones’ in Las Vegas while attending InfoComm 2022.

Nick Johnson our CEO having a dance to ‘House of Pain – Jump Around’ with his 2yr old girl at the Peerless Party 2022 at Zouk nightclub in Resorts World Las Vegas.

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