Best Retail Media Software

Retail Media Networks (RMNs) have become one of the fastest-growing advertising channels, offering brands a way to engage with shoppers right at the point of purchase. For retailers, this trend represents a huge opportunity—not only to enhance the customer experience but also to monetise their in-store assets through targeted advertising.
But to capitalise on this opportunity, retailers need the right retail media software. At NowSignage, we provide a best-in-class digital signage solution that’s built to meet the demands of modern Retail Media Networks. From content scheduling to data integration, our platform is designed to make retail media effortless, scalable, and impactful.
What Makes Retail Media Software Essential?
Retail Media Networks rely on software to manage and deliver targeted content across multiple touchpoints, including in-store screens, shelf-edge displays, kiosks, and mobile devices. The right retail media software:
Streamlines Ad Management: Allows seamless scheduling and deployment of advertising campaigns.
Enables Precision Targeting: Leverages customer data to deliver the right message to the right audience at the right time.
Boosts Revenue: Monetises in-store screens by selling ad space to brands and partners.
Delivers Real-Time Updates: Ensures content is always fresh, relevant, and adaptable to changing circumstances.
Provides Measurable Results: Tracks campaign performance, giving brands and retailers the insights they need to optimise future strategies.
With these features in place, retail media software becomes a critical tool for any retailer looking to stay competitive in today’s evolving marketplace.
Why NowSignage is the Best Choice for Retail Media
At NowSignage, we’ve developed a platform specifically designed to meet the needs of Retail Media Networks. Here’s why our software is trusted by retailers worldwide:
1. Easy Content Management
Our cloud-based platform makes it easy to manage content across multiple locations and screens. Upload, schedule, and update ads in just a few clicks—all from a single dashboard.
With NowSignage, retailers can segment audiences and schedule ads to appear at specific times, locations, or even based on external factors like weather or holidays. This ensures maximum relevance and engagement for every campaign.
3. Real-Time Updates
Need to adjust pricing, update a promotion, or respond to current events? Our platform allows you to make instant updates, so your messaging is always up-to-date.
4. Revenue Generation
NowSignage makes it simple to monetise your digital screens by offering ad space to brands. Whether it’s a global consumer goods company or a local vendor, you have full control over who advertises on your network and when.
5. Integration with Data and Analytics
Our platform integrates seamlessly with analytics tools, allowing you to track ad performance, measure ROI, and provide detailed reports to your advertising partners. These insights help you refine your strategy and maximise results.
6. Scalable Solutions
Whether you’re a single-location retailer or a global chain, NowSignage offers a scalable platform that grows with your business. Easily add new screens, locations, or advertising partners as your Retail Media Network expands.
7. Multi-Format Support
Our platform supports a wide range of content formats, including images, videos, animations, and live data feeds. This flexibility ensures that your campaigns look professional and stand out in any environment.
Key Features Retailers Need in Retail Media Software
If you’re looking for the best retail media software, here are the must-have features to look for:
• Centralised Content Management: Manage all your screens from one platform.
• Dynamic Scheduling: Schedule ads to run at specific times or in specific locations.
• Third-Party Ad Integration: Allow external advertisers to book ad space on your screens.
• Data-Driven Insights: Track engagement, impressions, and sales to optimise campaigns.
• Flexibility: Support for different screen sizes, orientations, and formats.
• Real-Time Control: Make changes to content instantly.
NowSignage ticks all these boxes, making it the perfect partner for retailers looking to launch or enhance their Retail Media Network.
Real-World Applications of NowSignage in Retail Media
Here are a few ways retailers are using NowSignage to power their retail media strategies:
1. In-Store Promotions
Retailers use our platform to highlight special offers, seasonal sales, and new product launches directly on digital screens placed in high-traffic areas.
2. Sponsored Content
Retailers partner with brands to display sponsored ads at key touchpoints, such as shelf-edge displays and checkout counters.
3. Personalised Campaigns
Using audience data, retailers run hyper-targeted campaigns that speak directly to their customers’ needs and preferences.
4. Cross-Channel Advertising
With NowSignage, content can be synced across in-store screens, e-commerce platforms, and social media channels, creating a seamless omnichannel experience.
The Future of Retail Media Networks
As Retail Media Networks continue to grow, so too will the need for advanced software solutions. At NowSignage, we’re constantly innovating to stay ahead of emerging trends, such as:
• AI-Driven Personalisation: Leveraging artificial intelligence to deliver tailored messages to individual shoppers.
• Interactive Signage: Enabling customers to engage directly with content via touchscreens, QR codes, or mobile apps.
• Programmatic Advertising: Automating ad placements to optimise revenue and reach.
By staying at the forefront of these developments, NowSignage is ensuring that our platform remains the best retail media software for businesses worldwide.