How Leading Brands Leverage Retail Media

Retailers across multiple industries have successfully implemented NowSignage's digital signage solutions to boost customer engagement and revenue. Below are real-world case studies that demonstrate the effectiveness of Retail Media Networks (RMNs).

Morrisons: 2,000 Bespoke Digital Displays

Morrisons implemented 2,000 digital screens across its stores, creating a powerful in-store advertising ecosystem. Using NowSignage's Ad Booker and Proof of Play features, the retailer streamlined the management of external and internal campaigns. These enhancements allowed Morrisons to maximize advertising revenue while improving customer communication.

Sainsbury's: Increasing Revenue with Retail Media Networks

By leveraging NowSignage's platform, Sainsbury's created a customer-facing retail media network, enabling brands to advertise directly to shoppers. The integration of digital advertising across multiple store locations significantly boosted in-store engagement and brand partnerships, leading to higher sales conversions.

Footasylum: Transforming In-Store Screens into Premium Ad Space

Footasylum turned its in-store displays into high-value advertising spaces, giving the brands it stocks a direct channel to connect with customers. Through NowSignage's digital signage capabilities, Footasylum enhanced the in-store experience while generating additional revenue from brand advertising partnerships.

SpaceNK: Engaging Shoppers with High-Impact Digital Content

Luxury beauty retailer SpaceNK adopted NowSignage to create a visually engaging shopping environment. By running targeted brand campaigns on digital screens, SpaceNK successfully increased customer engagement and product discovery, leading to stronger retail sales and brand interactions.

Overview:

These case studies highlight how NowSignage empowers retailers to create dynamic, revenue-generating retail media networks, helping them stay competitive in today's digital Landscape.