J W Lees & Co – Founders Hall Embraces Modern Pub Culture with NowSignage

December 13, 2024
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Founders Hall, a standout venue in Manchester’s thriving hospitality scene, is part of the iconic J W Lees & Co brewery group, a family-run business with nearly two centuries of brewing heritage. While rooted in tradition, the Founders Hall venue champions innovation, using digital signage powered by NowSignage to enhance the customer experience and streamline day-to-day operations.

As a high-footfall, city-centre pub that caters to tourists and locals, Founders Hall needed a signage solution that was as flexible and fast-moving as its guests. With NowSignage, the team has complete control over what’s shown on screen and when, all from a central platform.

NowSignage allows Founders Hall to showcase high-quality images and videos that bring their menus, drinks offers, and brand campaigns to life. From highlighting seasonal ales to promoting new dishes or event nights, the digital displays act as visual storytellers, enticing customers and increasing dwell time.

The venue uses NowSignage to display a consistent food and drink menu throughout the day. This ensures a clear and reliable experience for customers while allowing the team to maintain high visual standards and keep information up to date. Alongside this, they utilise a dedicated event board screen to promote upcoming events. Uploaded monthly, this content helps guests plan ahead, encouraging repeat visits and boosting engagement with community-focused activities such as pub quizzes and DJ events.

For moments when quick updates are needed, NowSignage provides Founders Hall with instant control through its ondemand and overrides features. Staff can trigger new content directly from a mobile or tablet, ideal for flash promotions or live match announcements. Override functionality ensures that important updates can temporarily take priority on screens, cutting through the noise when needed.

As part of the installation, a 75” display was mounted in the venue, designed to sit close to the wall for a sleek, minimal look. This was achieved by combining the Samsung Display QBC series, known for its ultra-slim 28.5mm depth, with a B-Tech AV Mount measuring just 14mm. This setup ensures the screen can be cleanly framed in the future to match the venue’s interiors.

With a growing estate of pubs and venues, J W Lees & Co benefit from the scalability of the NowSignage platform. Founders Hall is a prime example of how digital signage can support operational efficiency, brand consistency, and customer engagement across a modern hospitality environment.

To speak with our team or arrange a live platform demo please get in touch: https://www.nowsignage.com/contact-us/sales-enquiry

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