NowSignage Powering Superdrug's Retail Media Network

We’re proud to see the NowSignage platform being used as part of Optimo by Superdrug – a fast-growing Retail Media Network that’s bringing digital innovation to the UK high street.

With an initial 500 screens rolling out across brick-and-mortar locations, this network is redefining how brands engage customers at the point of sale. From campaign scheduling to seamless content delivery, NowSignage is at the core of powering this dynamic in-store experience.

Massive credit to Aura and all partners involved in delivering such a complex and exciting project.

The announcement has been making headlines across the AV and Retail Industry;

Dave Haynes of Sixteen:Nine writes “NowSignage Powering Retail Media Network Across UK-based Superdrug Chain. UK-based CMS provider NowSignage and its partners have the green light now to talk about how an aggregated solution including software will help drive some 500 screens in a retail media network to be rolled out across Superdrug stores up and down that collection of countries.

The RMN is intended for advertising, primarily for brands that stock products in the stores, which compete with Boots and some others. Superdrug has almost 800 stores across the UK and Ireland, so this RMN will presumably be targeted to larger markets and high-performing stores.”

AV Magazine shared “Systems integrator Aura Futures and CMS supplier NowSignage will help the retailer show shoppers relevant information, product news and exciting offers.”

Superdrug to install 500 ‘high-tech’ screens to digitise stores | Tech News Vision

Retail Media: Superdrug deploys digital screens to boost RMN | Retail Wired

Superdrug to roll out 500 ‘high-tech’ digital screens across UK stores | Retail Systems

Superdrug to install 500 ‘high-tech’ screens to digitise stores | National Technology

Superdrug introduces digital screens to enhance shopping experience at stores | Retail Times

Lots more to follow on this project as the rollout accelerates across the UK! Find out how NowSignage powers Retail Media Networks across the globe: Retail Media Brochure Download