How AI is Transforming Digital Signage, and Why We Hired a Specialist

Artificial intelligence is reshaping the digital signage industry. What once relied on static scheduling and manual content management, is now evolving into something far more dynamic, intelligent, and efficient. As technology matures, we’re seeing a clear shift across the sector. AI is being used to personalise content, automate device management, and deliver smarter analytics that help businesses communicate more effectively.

The trend is no longer about what digital signage can display, but how intelligently it can respond to context, audience, and performance. One of the biggest changes is the move toward context-aware content. AI is able to analyse environmental factors like weather, time of day, or even foot traffic to trigger relevant messaging automatically. This makes communication more responsive, targeted, and impactful.

In retail for example, AI is being used to tailor promotions based on customer behaviour, and audience data gathered at the moment of interaction. Screens can adapt their messaging depending on who’s nearby, adjusting content based on age or gender without manual input. This level of personalisation not only boosts engagement but also reduces workload, helping brands scale their efforts intelligently.

NowSignage is proud to welcome Tai Tofield-Brown to the team as our new AI Specialist. This appointment reflects our long-term strategy to embed artificial intelligence across the NowSignage platform. Rather than adding complexity, AI enables us to simplify workflows, streamline performance, and deliver even greater value to our users.

There are three key areas where AI will make a meaningful impact at NowSignage:

Smarter Features for End Users

AI enhances the core platform by automating scheduling, suggesting content improvements, and responding to contextual triggers. These tools help users run more adaptive, responsive networks while reducing the time spent managing content.

More Insightful Data and Reporting

AI makes performance data more useful by identifying trends and surfacing key insights. Whether it’s understanding screen uptime, content engagement, or network health, AI supports faster, more confident decision-making.

Operational Efficiency Across the Business

AI can improve internal workflows by automating repetitive tasks, simplifying onboarding, and optimising support systems. This helps our teams work more efficiently and allows us to deliver a smoother, more responsive experience to our customers.

NowSignage will continue to explore emerging technologies that can enhance our platform without adding friction. By focusing on long-term value, we’re ensuring that our tools remain flexible, forward-thinking, and ready for what comes next.

As the industry continues to change, we’re not just keeping pace, we’re setting it. Our investment in AI ensures that NowSignage remains a trusted partner for customers looking to deliver smarter, more impactful digital signage, at any scale.

Discover what AI can do for your digital signage. Contact our sales team to find out more: https://www.nowsignage.com/contact-us/sales-enquiry