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Our scheduling tool is the simplest to use tool on the market today. It allows users to fully automate which content gets shown, on to which screens and when. You can create seasonal campaigns or plan content to be displayed all the way down to individual minutes and hours.
It’s important that users are able to easily see which of their screens have scheduled content allocated to them and whether or not those screens are online or have ever been online.
Within NowSignage you have a full overview of your whole portfolio of screens and the active status of each screen. So you can instantly check whether your screens are up and running and displaying the correct content at any given time.
NowSignage is incredibly user friendly when it comes to scheduling content, simply create a timeslot by entering in the times and days you’d like to display your content, then you’re good to go!
Content can be scheduled, down to the second, looking ahead for up to 12 months, which means you can start planning things such as, say, seasonal campaigns, right now.
“Being able to update content through a Web-based dashboard means we’re able to update all our campus screens with content much more regularly and can react to information needs as they arise. I can now pre-schedule loops of content to play depending on my audience.”
Stuart Walters, Marketing Manager at University of Oxford
NowSignage is ideal for a single location with a handful of screens, or multiple global locations with thousands of screens. The use of tags means users can easily manage a large network of screens just as easily as a small one.
You can use tags to limit the access of specific screens/schedules to certain users, for example, you can provide a regional manager with access to just the screens within the North West region but restrict access to the South West screens. This helps minimise any potential any user error and allows multiple users to manage their set portfolio of screens with ease.
Scheduling plays a pivotal role in maximising the impact of digital signage by ensuring that the right content is displayed at the right time and to the right audience. Through scheduling, businesses can plan and organise content in advance, aligning it with peak traffic times or specific events. This strategic approach ensures that promotional messages, announcements, or relevant information reach the intended audience when they are most likely to be receptive.
Scheduling allows for the rotation of diverse content throughout the day, preventing viewer fatigue and keeping displays fresh and engaging. By leveraging scheduling functionalities within content management systems, businesses can automate content changes, adapt messages dynamically, and maintain consistent branding across multiple displays, optimising the overall effectiveness of their digital signage strategy.
Successful scheduling of content for digital signage requires careful consideration of several key elements. Firstly, understanding the audience and their behaviour patterns helps in scheduling content that resonates with them at specific times or locations. Secondly, establishing clear goals and objectives ensures that scheduled content aligns with business objectives and marketing strategies. Thirdly, diversifying content types and formats while maintaining a content calendar aids in creating a balanced and engaging display.
Additionally, scheduling content updates regularly and reviewing performance metrics allows for continuous refinement and improvement of scheduled content, ensuring its relevance and effectiveness.
Automated scheduling simplifies the management of digital signage content by eliminating manual intervention and ensuring a seamless and efficient process. By leveraging scheduling software or content management systems, businesses can pre-plan content distribution, set specific times for display, and automate content changes based on predefined criteria. This automation not only reduces the workload on personnel but also minimises errors and ensures consistent and timely content updates across multiple displays. Furthermore, automated scheduling allows for dynamic adaptation, enabling real-time adjustments based on changing conditions or audience behaviours, thereby maximising the impact and relevance of displayed content.
NowSignage Ltd. is a company registered in England and Wales. Registered number: 8424626
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