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ADI announces global agreement with NowSignage for distribution of PeopleCount solution

ADI announces global agreement with NowSignage for distribution of PeopleCount solution

ADI Global Distribution, the leading global wholesale distributor of security and AV products, today announces a 22 territory agreement to circulate PeopleCount, a people counting solution developed by NowSignage, the acclaimed UK-based digital signage technology firm. 


People Counting solutions are fast becoming the norm across the retail, corporate and education sectors, as a way to help monitor venue capacity and maintain social distancing.


This partnership marks the launch of PeopleCount, a new product that has been brought to market through a collaboration between NowSignage, Philips Professional Display Solutions, and Hikvision.


By onboarding NowSignage, ADI Global Distribution add to their portfolio a digital signage CMS that already has strong alliances with their existing vendor partners, an established customer base in Europe, and a growing reputation across the United States having recently secured multiple key accounts in the country.


Chris Godfrey, Pro AV Product Manager of ADI Global Distribution said: “We are already an authorised global distributor of Hikvision, so this unique integration developed by NowSignage immediately grabbed our attention to fulfill the immediate and growing demand for people counting solutions in a post COVID-19 world. We are very excited by the prospect of this new product bundle, which is available from ADI across our global distribution network.” 


“NowSignage has been on our radar for some time now, and although the PeopleCount solution has proven to be the catalyst to start this new vendor relationship, we are very much excited to be providing our customers with their full cloud-based digital signage CMS offering, along with their highly regarded Microsoft Power BI integration”.



The PeopleCount solution (by NowSignage, Philips Professional Display Solutions, and Hikvision) provides clear benefits over the other similar people counting solutions on the market. 


Below are 5 reasons why this is becoming the ‘“go-to” choice for many major brands:


1. Single entrance or multi entrance

2. Data-driven reporting and insight

3. Flexible multi-zone layouts

4. Superior security and compliance

5. Choice of designs and templates

Commenting on the partnership, Richard Hutchinson, Channel Sales Director of NowSignage added: “ADI Global Distribution was the natural choice of partner for NowSignage in taking this exciting and visionary solution to market. With a truly global presence and a specialism in delivering security and CCTV integrated technology solutions to an array of verticals, ADI Global Distribution provides a compelling offering in assisting NowSignage to take this new technology solution to the wider channel.”

To find out more about the NowSignage PeopleCount solution or to receive a live demo, please contact NowSignage on

The Hikvision camera sends real-time data to digital signage screens through the NowSignage CMS.

The PeopleCount solution is suitable for all sectors, including retail, corporate and education. 

About ADI Global Distribution:

ADI Global Distribution is the leading global wholesale distributor of security, AV and low-voltage products. In more than 25 years in the business, we have become a multi-billion-dollar distributor with more than 200 offices in 19 countries in the Americas, Europe, the Middle East, Africa and Asia-Pacific. Our extensive global footprint, combined with our strategic supplier relationship and focus on customer service, allows us to serve our customers with a comprehensive range of products and services.


About NowSignage:

NowSignage are technology innovators who have changed and disrupted the traditional digital signage market. Since launching our cloud-based digital signage CMS in early 2013, their simplistic and cost-effective subscription service resulted in NowSignage immediately becoming the trusted digital signage provider to many of the world’s biggest brands and AV integrators. They now have customers in over 30 countries.


About Philips Professional Display Solutions:

Philips Professional Display Solutions (Philips PDS) is a business unit that exclusively markets and sells Philips Professional TVs, Signage Solutions, and monitors worldwide. Philips PDS is operated by TP Vision and MMD, two legal entities that are subsidiaries of TPV Technology—the world’s largest manufacturer of TVs and monitors.


About Hikvision:

Hikvision is a world-leading IoT solution provider with video as its core competency. Hikvision now has more than 40,000 employees. Hikvision has established one of the most extensive marketing networks in the industry, comprising 33 overseas regional subsidiaries and 35 branches throughout China mainland. Hikvision products serve a diverse set of vertical markets covering more than 100 countries.



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