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American QSR giant Wingstop Inc expands across the UK

Wingstop expanding there displays with NowSignage

American QSR giant Wingstop Inc expands across the UK

In each Wingstop restaurant, NowSignage is installed onto Vestel QP49 SoC displays to power the display of digital menu boards positioned above the counter, as well as screens and video walls located throughout the restaurant and in window displays. 

Wingstop UK (Lemon Pepper Holdings ltd) is quickly following in the footsteps of its US counterpart in becoming one of the fastest-growing brands in the restaurant industry. What began as a small buffalo-style chicken wing restaurant in Garland, Texas, continues to soar to great heights. Today Wingstop Inc has more than 1,500 restaurants open across the United States, Mexico, Colombia, Panama, Singapore, Indonesia, Malaysia, UK, France, and the United Arab Emirates. 


In 2020, as Wingstop UK began to quickly expand its UK restaurant count, Lemon Pepper Holdings proudly appoint NowSignage as their digital signage CMS provider for all UK restaurants.

Andreia Harwood, Marketing Director at Lemon Pepper Holdings (Wingstop UK), said: “In NowSignage we identified an industry-leading content management system that met all our digital signage needs within each restaurant location and had the impressive credentials to match our growth aspirations.”

Wingstop has since opened 18 UK locations as it rapidly expands and increases its Quick Service Restaurant (QSR) presence across the UK.

Wingstop UK – Manchester & Edinburgh store openings

Digital Menu Boards (DMB) enable quick-service restaurants to display their menu boards with greater visual impact, while also providing the flexibility to dynamically change content to generate higher revenue. A few benefits of digital menu boards include:

– Show more menu items, more succinctly. By scheduling your screens to transition between content, more content can be displayed and special offers can be highlighted. 

– Create a higher visual impact and build brand engagement with your customers. Introduce video content to better express your brand, and even use our screen sync functionality to takeover all screens within your digital menu board arrangement with one splash video giving the effect of content flowing across all screens in complete synchronisation.

– Save costs and improve efficiencies. Items and prices on digital menu boards are frequently changing. Printed signage will constantly need changing, whereas digital content can be remotely updated at any time.

Window Displays and In-Store Signage –  Throughout Wingstop UK’s marketing collateral they state “We’re not in the wing business. We’re in the flavour business – because it’s more than a meal, it’s a flavour experience.” and this statement truly resonates when visiting any Wingstop UK location. On passing or entering a Wingstop UK you are immediately immersed into the brand and it’s apparent that the content displayed on the store’s digital experience is all about tapping into the customer’s senses and creating a mouth-watering experience.

Andreia added: “NowSignage continues to advance their software to provide us with functionality that delivers great results. In the past 6-months they have released screen sync for our digital menu boards, weather-based content triggers for our window displays, and proof-of-play to analyse our content playback. We look forward to using all of these features as we continue to roll out more UK locations.” 

Screen Sync – Ideal for the QSR industry this feature allows a user to seamlessly schedule their content to play in complete synchronisation. Set individual menu board items to rotate content at the exact same time, or create an impressive visual effect by giving the impression that one piece of content is flowing across all displays within the Digital Menu Board arrangement. This new NowSignage Screen Sync feature is fully hardware agnostic and even compatible with System-on-Chip (SoC) displays. Find out more >

Content Triggers – Display targeted content based on real-time triggers. NowSignage enables you at no extra cost, to program your digital signage to change content based on demographic (age, gender), environmental factors (weather), or even customer interactions with products via sensor controls. Find out more >

Proof-of-Play – Know if your media has been played and how many times. Our proof of play feature allows our users to have total visibility of exactly when and where any particular asset was displayed and for precisely how long. Find out more >

For every quick-service restaurant, there is no better addition than digital menu boards. With NowSignage all our features, including screen synchronisation, content triggers, and proof-of-play come out of the box at no additional charge. As well as great features, NowSignage is packed full of great functionality, such as nested playlists, targeted asset tagging, and advanced user role access, to allow users to manage large networks at ease. So if you’re looking to implement digital signage into your QSR environment then look no further than NowSignage! To speak with our team or arrange a live platform demo please get in touch via

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