In today’s fast-paced world, technology is constantly evolving and changing the way we do things. The restaurant industry and hospitality is no exception, with the rise of digital menu boards revolutionizing the way customers interact with menus. These digital menu boards are becoming increasingly popular in the UK and have even been adopted by major chains like Taco Bell. Let’s take a closer look at what they are and how they are changing the game for restaurants.
What are Digital Menu Boards?
Digital menu boards are electronic displays that are used to showcase a restaurant’s menu items and prices. They can be found in various forms, including wall-mounted screens, freestanding kiosks, and even tablets at the table. These boards are connected to a central system that allows for easy updates and changes to the menu, making it a more efficient and cost-effective option for restaurants.
There are several benefits to using them in a restaurant setting. One of the main advantages is the ability to easily update and change the menu. With traditional printed menus, any changes or updates would require a reprint, which can be time-consuming and costly. With digital menu boards, changes can be made in real-time, allowing for more flexibility and the ability to showcase daily specials or limited-time offers.
Another benefit is the ability to showcase high-quality images and videos of menu items. This can entice customers and make their dining experience more visually appealing. It also allows for more creative and interactive menu designs, making the ordering process more engaging for customers.
TacoBell, one of the largest fast-food chains in the world, has fully embraced digital menu boards in their restaurants. In 2015, they announced plans to install in all of their locations. This move was not only to modernize their restaurants but also to improve the customer experience. With this technology they can easily update their menus to reflect new promotions or limited-time offers, making it easier for customers to see what’s available.
In the UK
The use of displays is becoming increasingly popular in the UK, with many restaurants making the switch from traditional printed menus. This trend is expected to continue as more restaurants realize the benefits of using signage. In addition to TacoBell, other major chains like KFC and Burger King have also adopted digital menu boards in their UK locations.
Digital menu boards are changing the game for restaurants in the UK and around the world. With their ability to easily update and change menus, showcase high-quality images and videos, and improve the overall customer experience, it’s no wonder they are becoming increasingly popular. As technology continues to evolve, we can expect to see even more advancements in the way we interact with menus in the future.
What do you think of this new technology? Let us know