Wenzel’s Uses NowSignage to Keep Seasonal Campaigns Fresh Across the South of England

Wenzel’s, the well-loved bakery brand serving communities across the South of England, has been steadily growing its store presence. With that growth comes the need for consistent, brand-aligned communication across all locations. NowSignage has provided Wenzel’s with the tools to deliver dynamic and timely content across their digital signage network, while keeping operational processes simple and centralised.

For a brand that thrives on seasonality, adapting content around key moments in the year is essential. Using NowSignage, Wenzel’s has created a full calendar of themed playlists for events like Halloween, Christmas, Easter and the summer holidays. Each playlist is scheduled to publish and expire automatically, so the right content appears at the right time, without the need for manual updates. This approach not only keeps their messaging relevant, it also frees up time for the marketing team and ensures consistency across all stores.

With locations spread across the region, the ability to remotely manage devices has become a crucial part of their setup. NowSignage’s Remote Device Management feature enables the Wenzel’s team to monitor screen activity, push updates and resolve issues from anywhere. Whether launching a new campaign or carrying out a quick content check in a specific store, they have full oversight and control through one simple dashboard.

To enhance the in-store experience even further, Wenzel’s also uses the screen sync feature, which allows multiple screens in a single location to display perfectly synchronised content. This makes a big difference during promotional periods where timing and brand alignment are key. Whether it’s a campaign running across all screens simultaneously or a coordinated display using split-screen visuals, this feature helps create a more polished and immersive environment for customers.

By combining seasonal scheduling, remote device control and screen synchronisation, they’ve gained full control of their screen network without adding complexity. As the brand continues to expand, NowSignage will remain a core part of their communications strategy, helping to keep their content fresh, relevant and consistent across every store.

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