Sofa.com uses NowSignage to Bring Showrooms to Life

Sofa.com, a celebrated British furniture brand known for its stylish, handcrafted sofas, armchairs, and beds, understands that purchasing furniture is more than just a transaction, it’s an experience. With a focus on inspiring and informing customers, Sofa.com has modernised its showrooms across the UK with a digital signage strategy powered by NowSignage.

By integrating NowSignage into their in-store environment, Sofa.com delivers a highly visual, sensory-rich showroom experience that engages customers from the moment they walk through the door. High-resolution imagery and video content bring products to life, helping visitors visualise how each piece would look and feel in their own homes. The use of texture-focused visuals, and mood-setting lifestyle videos helps create a compelling and immersive retail journey.

The team at Sofa.com leverages NowSignage’s flexible CMS to upload, schedule, and manage content across all locations, ensuring the right message is always displayed at the right time. Campaigns can be adapted to highlight current trends, bestselling styles, or newly launched collections, while also supporting frequent promotional changes. Whether it’s a weekend flash sale, an end-of-season clearance, or a themed display tied to a national event, Sofa.com can respond in real time without relying on local staff to update content manually.

To elevate storytelling further, Sofa.com utilises screen sync functionality to stretch content across multiple displays. This cinematic approach enhances visual impact and gives the showroom a modern, polished aesthetic that captures attention and encourages dwell time.

Showrooms are no longer static spaces; they are evolving environments. With NowSignage, Sofa.com ensures its digital displays remain fresh, relevant, and aligned with both national campaigns and local audience preferences. By combining strong visuals with consistently updated promotional messaging, they’ve redefined the role of digital signage in furniture retail, not just as a display tool, but as a key part of the customer journey.

NowSignage has empowered Sofa.com to create more than just showrooms, they’ve built immersive brand experiences that inspire customers and drive sales.

To speak with our team or arrange a live platform demo please get in touch: https://www.nowsignage.com/contact-us/sales-enquiry