Bleecker Elevates In-Restaurant Experience with Digital Menu Boards

Bleecker, known for their award-winning burgers and distinctive stripped-back style, has embraced digital signage across multiple locations in London, including Westfield Shopping Centre, Baker Street and London Bridge. With a menu that’s focused, minimal and built around speed of service, they needed a signage solution that could keep pace and stay flexible.

By using the NowSignage platform, Bleecker has enhanced how they communicate with customers in-store, delivering timely, relevant content that supports quicker ordering and a smoother overall experience. Menu updates are managed centrally, giving their team full control while reducing the need for manual changes at each location.

A standout feature that Bleecker takes full advantage of is the overrides tool. During peak hours, such as lunchtime rushes or when events are taking place nearby, the team can instantly switch to a reduced two-item menu. This allows them to maintain fast service, reduce queues and avoid any disruption to their scheduled content, all with just a few clicks.

The menu boards feature also plays a key role in their in-store strategy, offering flexibility to tailor content by location. While the core menu remains consistent, Bleecker is able to introduce localised variations depending on the store. For example, at their Baker Street restaurant, they’ve adapted the design and tone of the digital menus to reflect the Sherlock Holmes theme of the area, adding a subtle layer of personality and relevance that connects with customers and their surroundings.

With NowSignage, Bleecker has improved operational efficiency and strengthened its in-store communication. Their digital screens do more than display menus, they play an active role in delivering the fast, focused and high-quality service the brand is known for across all its London locations.

To speak with our team or arrange a live platform demo please get in touch: https://www.nowsignage.com/contact-us/sales-enquiry