Creams Lights Up Stores with Visually-Driven Digital Signage

Creams Café is the UK’s leading dessert parlour brand, famous for its extravagant waffles, sundaes, and shakes served in bold, vibrant venues across the country. Known for bold interiors, eye-catching colours, and an experience-first approach. Creams needed a digital signage solution that could keep pace with their dynamic brand and high-energy atmosphere.

With a heavy focus on visual appeal, from decadent desserts to immersive lighting, Creams uses NowSignage’s image and video capabilities to showcase promotional content across all screens in high resolution. Lively video loops of sundaes drizzled in chocolate, slow-motion shots of freshly made waffles, and colourful product reveals help bring the menu to life. These rich visuals don’t just capture attention, they influence decisions at the point of sale and support upselling by spotlighting limited-time specials and seasonal favourites.

With frequent product launches and a packed campaign calendar, Creams relies on NowSignage’s scheduling features to plan and deliver content with precision. Tailored playlists are scheduled to activate and expire automatically, ensuring timely rollouts for seasonal campaigns like Valentine’s Day, Halloween, or summer-exclusive treats, keeping stores visually fresh and aligned with national marketing efforts.

In Creams venues, the digital screens are more than just menu boards, they’re part of the immersive environment. Using screen-sync technology, multiple displays work in perfect unison to deliver a cohesive visual journey.

By implementing NowSignage, Creams has built a signage network that’s just as bold and expressive as its brand. From high-impact visuals and synchronised displays to smart scheduling and content automation, digital signage now plays a central role in delivering the fun, flavour-packed experience customers expect when stepping into a Creams store.