Snowflake Gelato Delivers a Premium Digital Experience with NowSignage

Snowflake Gelato, known for its award-winning desserts and luxury handcrafted gelato, has enhanced its in-store experience with the help of NowSignage, supported by key partners Toast and Hikvision. With locations in busy destinations such as the Trafford Centre and Westfield London, Snowflake needed a flexible, scalable digital solution to keep pace with high customer footfall and a regularly evolving menu.

To support quick and efficient service, Snowflake Gelato adopted a connected technology setup that combines Toast’s self-service kiosks and POS systems with Hikvision commercial-grade displays, all powered by the NowSignage CMS.

With NowSignage, Snowflake’s team can centrally manage and update screen content across every location. Whether launching a new seasonal flavour or promoting limited-time offers, the platform allows for quick and easy content updates, ensuring information is always accurate, brand-consistent, and relevant to each site.

The platform’s scheduling and playlist features have also given Snowflake added flexibility in how they manage screen content throughout the day. By separating core menu items from promotional campaigns, the team can build tailored playlists for each content type and schedule them accordingly, ensuring the right content plays at the right time without manual intervention.

The screens play a much bigger role than simply displaying menus. Snowflake uses a blend of image and video content to bring its desserts to life, showcasing close-ups of gelato scoops, pastry preparation, and pouring sauces that highlight the indulgent quality of its offering. This visual storytelling reinforces the premium brand identity and creates an appetising, eye-catching customer experience in-store.

In addition, Snowflake makes use of the Social Media feature to display selected customer comments and social posts directly on screens in-store. This helps turn online engagement into a visible part of the physical environment, amplifying customer voices, showcasing genuine feedback, and building trust with new visitors. It also keeps the content fresh, relatable, and closely tied to the brand’s community.

By working with trusted partners like Toast and Hikvision, Snowflake Gelato benefits from a reliable and fully integrated digital signage setup, helping streamline operations, enhance customer experiences, and connect with its audience in new and engaging ways.