Missoma Enhances Its In-Store Visual Storytelling with NowSignage

Missoma is a jewellery brand known for its demi-fine, handcrafted pieces, designed and manufactured in London. To bring their bold, expressive brand to life in-store, Missoma turned to NowSignage to manage digital content across their retail locations in London and Leeds.

Screens play a vital role in Missoma’s retail strategy, showcasing a rich mix of images and videos to highlight seasonal campaigns, product drops, and influencer collaborations. Whether it’s a close-up of intricate jewellery details or a striking lifestyle video, the content is curated to capture attention and enhance the shopping experience.

With NowSignage’s multi-asset management tools, Missoma’s marketing team can easily upload, filter, and manage hundreds of media files within their content library, without any restrictions on storage capacity. This ensures that content delivery is not only dynamic but also streamlined across all store locations.

The team makes full use of NowSignage’s advanced playlist features, creating structured content plans tailored to different moments throughout the year. With full access to playlist formations and the ability to organise content into folders within playlists, Missoma can easily maintain always-on content while planning for key campaigns such as seasonal promotions, holidays, and themed retail periods such as mothers day and birth stones. These playlists are regularly updated to ensure messaging stays relevant, timely, and visually consistent with their wider brand campaigns.

With content scheduled and refreshed monthly, Missoma benefits from full visibility and control over their digital displays, ensuring a flexible, scalable solution that matches the pace of their fast-moving retail calendar.