Golf Club Media’s Nationwide Screen Rollout with NowSignage

Golf Club Media is transforming how golf clubs communicate by introducing digital signage across venues throughout the UK. From clubhouses and pro shops to hospitality areas and their central head office, strategically placed screens deliver content that enhances the customer experience and boosts visibility for brand partners.

To manage this growing network of screens, Golf Club Media uses NowSignage to stay agile and in control. The platform allows their team to manage content across multiple venues from one central hub, tailoring screen activity to suit each location’s unique needs.

A standout feature for Golf Club Media is the ability to assign content to playlists that respond to specific triggers. For example, when rain is detected at a particular course, a “rain playlist” is automatically activated, switching the screen content to promote sunny Golf breaks away. These dynamic, condition-based triggers ensure that messaging is always timely, targeted, and contextually relevant.

This intelligent playlist management also supports location-specific targeting. In high-traffic hospitality areas, Golf Club Media runs sponsor-led campaigns designed for maximum exposure, while internal screens at head office follow a completely different content flow focused on team updates and internal communications.

In addition, Golf Club Media maintains a dedicated ‘Big Brands’ playlist, used to showcase curated content and advertising from globally recognised names. This includes campaigns from trusted, household brands across sectors such as luxury, travel, and finance, including the likes of Tag Heuer, British Airways, and American Express. This playlist reinforces their reputation as a valuable media network for premium advertisers, without compromising brand control or content quality.

Screens also pull in live social media and curated news feeds, helping clubs stay connected with their communities and partner networks. With built-in moderation tools, all content remains on-brand and appropriate for public viewing.

By partnering with NowSignage, Golf Club Media has built a smart, responsive digital signage network that enhances communication, supports sponsor engagement, and delivers a modern, connected experience for golf clubs across the UK.