Always Relevant: Customised Digital Menus for Every Location

Menus are everywhere, in restaurants, offices, schools, and hospitals, and they work best when they stay up to date. Narrowcasting brings flexibility to digital menus, ensuring every screen shows what’s most relevant to its audience, whether that’s today’s lunch special, an updated price, or a location-specific promotion.

Why adaptability matters

Static menus can’t keep up with the pace of change. Products sell out, pricing shifts, and audience preferences vary by location or time of day. When content doesn’t reflect those differences, it risks becoming background noise. Adaptive menus, connected directly to your POS system, show only what’s accurate and available at that location, helping staff and customers stay aligned. That flexibility builds trust and keeps attention focused where it counts.

Turning menus into communication

Every screen is an opportunity to inform and influence. A menu that changes automatically throughout the day can guide decision-making with subtle precision, switching from breakfast to lunch, or from promotions to core items. Narrowcasting allows menus to reflect local stock levels and pricing, speak directly to local audiences, or even collaborate with local sports clubs, use regional dialects, mascots, or landmarks. This ensures customers or users see content targeted to that location rather than generic displays across the estate.

Why relevance drives engagement

When information feels current and personalised, it creates confidence. People are more likely to notice, trust, and act on messages that reflect the moment. Narrowcasting helps brands move away from one-size-fits-all displays, offering a smarter, more human approach to communication that feels thoughtful rather than repetitive.

Making it work across sectors

• Fast Food: Tailor menus to reflect regional pricing, local favourites, or limited-time offers.

• Education: Update daily dining hall menus based on ingredient availability or student demand.

• Healthcare: Adapt meal options for patients, staff, or visitors while maintaining consistency across facilities.

• Corporate: Promote cafeteria specials, highlight healthy choices, or share sustainability-focused updates.

The bigger picture

Menus that adapt to their audience don’t just inform, they engage. By embracing narrowcasting and integrating with POS data, organisations can ensure every screen reflects the needs and habits of the people it serves. The result is communication that feels effortless, accurate, and in tune with its environment, helping brands cut through the noise and connect through relevance.

Last week, we discussed how targeted tags can help tailor your messaging based on location, you can read that blog here. Next week, we’ll explore how announcements help deliver the right message, at the right time. As part of our series on narrowcasting strategies, we publish a new blog every Friday with practical insights on reaching the right audience at the right time.