Amazon Fire TV Stick Support Update
NowSignage will be ending future development and support for Amazon Fire TV Sticks.
Amazon Fire TV Sticks are designed as consumer devices and are no longer aligned with the requirements of reliable, scalable commercial digital signage deployments. As a result, we will not be releasing any new updates, features, or enhancements for the Fire TV Stick application going forward.
What this means for existing users
- The current application may continue to function for basic playback.
- Some features may be limited, degraded, or become incompatible over time.
- No future updates, fixes, or new functionality will be released for this platform.
- Full technical support for Fire TV Sticks will be phased out.
- We strongly recommend that you perform full testing in a controlled environment before deploying or installing the software on Fire TV Stick devices in a live or production setting.
The commercial alternative
Amazon Signage Sticks, built specifically for professional digital signage, are now being rolled out across more countries. These devices are designed for commercial use, large-scale deployments, and long-term stability, making them the recommended Amazon-based option for NowSignage moving forward.
Next steps
If you are currently using Amazon Fire TV Sticks or planning future deployments, we strongly recommend discussing migration options with us.
Get in touch to discuss the best commercial hardware option for your deployment.
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Why choose Amazon Signage Sticks for digital signage?
Amazon Signage Sticks are purpose-built for professional digital signage deployments. Unlike consumer streaming devices, they are designed to deliver reliable performance, remote management, and long-term stability across single-site and multi-location projects.
Built for commercial digital signage
Amazon Signage Sticks are designed specifically for use in commercial environments, making them suitable for retail, quick-service restaurants, corporate spaces, and large-scale rollouts. They provide a consistent and dependable playback experience where uptime and reliability matter.
Scalable for multi-location deployments
With support for centralised management and remote configuration, Amazon Signage Sticks make it easier to deploy and manage digital signage across hundreds or thousands of screens. This makes them an ideal choice for growing networks and enterprise-level projects.
Optimised for NowSignage
NowSignage works closely with Amazon to ensure the platform is optimised for Amazon Signage Sticks. This means faster onboarding, consistent performance, and access to the latest NowSignage features as they are released.
Available in more countries
Amazon Signage Sticks are being rolled out across an increasing number of regions, making them a future-proof choice for international deployments and standardised global projects.
A future-ready digital signage solution
By choosing Amazon Signage Sticks, businesses benefit from hardware designed for longevity, security, and commercial use, while maintaining the flexibility and ease of use expected from the NowSignage platform.