As Sides expands across the UK, delivering a consistent customer experience while managing increasingly complex campaigns became more challenging. With NowSignage, the team can now control its entire digital signage estate from one platform - helping them move faster, reduce errors and use screens to actively support sales.
As a fast-growing restaurant brand, Sides needs its digital signage to do more than display menus. Its screens are an important channel for promoting new products, limited-time offers, discounts and the wider Sides brand experience, with a particular focus on attracting a Gen-Z audience.
But as the restaurant estate grows, so does the challenge of managing digital content across multiple locations.
The marketing team needed to be able to:
For Sides, there was a clear opportunity to transform their digital signage from something that simply needed managing into a channel that actively supported the growth of the business.
With NowSignage, Sides can now manage its digital signage estate centrally, giving the marketing team greater control, flexibility and visibility over what is displayed across its restaurants.
Content can be created, scheduled and deployed centrally, allowing Sides to get campaigns live across its estate in under 15 minutes.
This has significantly reduced the amount of manual admin involved in managing promotions, while helping to ensure customers see accurate, up-to-date content.
The result is a 90% reduction in promotional content errors and up to one hour saved every day managing digital signage.
Sides now uses its screens to promote new menu items, limited-time offers and discounts, putting relevant messages directly in front of customers at the point of purchase.
That has helped turn digital signage into a measurable commercial tool, contributing to an 18% increase in sales of promoted menu items.
The team has also used digital signage to increase awareness of its 50% staff discount at Lakeside Shopping Centre. By promoting the offer across internal and external screens rather than relying primarily on word of mouth, Sides achieved a 60% increase in redemptions in the first month.
Centralised management also gives Sides greater control over its brand experience. Menus and promotional content can now be updated across locations without having to manage each screen individually, helping maintain 100% menu consistency across the estate.
And as Sides continues to open new restaurants, the same approach can be replicated quickly at new sites. New venues can have their screens configured and content prepared ahead of the opening, creating a seamless digital experience from day one.
For Sides, NowSignage is helping the team manage its existing screens more efficiently, while providing the infrastructure to support its next stage of growth.
As the restaurant estate expands, Sides can continue to centrally manage content, launch campaigns quickly and use its screens to support commercial objectives, without adding complexity to the marketing team's workload.
“NowSignage makes digital signage simple. It gives us the flexibility to manage our screens centrally, make changes quickly and ensure our content is consistent across our restaurants. It has saved the team significant time and helped us use our screens more effectively to support our marketing and commercial goals.”
Georgia Hobson, Marketing Executive, SIDES
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