NowSignage Expands in the Middle East with New Regional Account Executive, Yousef M Ibrahim

September 4, 2025
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NowSignage is continuing its international growth journey with an exciting expansion into the Middle East. To support this development, we are delighted to welcome Yousef M Ibrahim as our new Regional Account Executive. Yousef is based in Dubai and comes with extensive experience of both channel sales and enterprise end-user business development across the GCC region.

The Middle East has seen rapid growth in technology adoption and innovation across many industries, with businesses increasingly looking for ways to enhance communication and customer engagement. NowSignage is strengthening its presence in the region to better serve these needs and build closer connections with partners and customers.

“With hyper-growth in retail, QSR, transport, and smart cities, the GCC is the perfect stage for NowSignage to unify screens and accelerate results” says Yousef M Ibrahim, Regional Account Executive, MEA.

Yousef joins us at a pivotal time, as NowSignage continues to expand rapidly across the region with major rollouts for brands such as ADNOC, SPAR, Siemens, Domino’s, and Majid Al Futtaim. His appointment will be central to supporting these projects and accelerating future growth.

“Yousef joining NowSignage brings a much needed level of experience and knowledge to a part of the world that is seeing an increasing number of NowSignage partners activating” says Adam Carson, Global Head of Channel Sales. “His ability to engage across our entire channel model from distribution through to end user is going to be invaluable moving forward and we are excited for our partners to meet him.”

This is an important milestone for NowSignage, and we are excited to see how our presence in the Middle East develops with Yousef on board. We look forward to building even stronger relationships in the region and helping more businesses unlock the benefits of digital signage.

Welcome to the team, Yousef!

Get in touch with Yousef: y.ibrahim@nowsignage.com

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