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Use of Digital Signage in Retail

26/05/2016 by Julia Prentis

Digital Signage in retail

Can’t think of what to do with your electronic signage? The team at NowSignage have put together a list of great things you can do with a digital screen!

 

Brand marketing

Reinforce your brand by using digital signage as a tool for displaying important information or raising brand awareness.

Digital signage has the benefit of having brighter colours and richer blacks than traditional print signs and can look a lot more dynamic. Show off new product lines or catwalk videos to entice customers in store.

 

Product information

Provide your consumers with instant information regarding current inventory, sales and promotions in store. The ability to immediately update your screen content can help to achieve sales targets by pushing certain stock that may be surplus, or even influence customers to buy impulse purchases at the point of sale.

 

Advertising

Digital signage can also increase ROI for brands by providing a space for external advertising. This is especially useful for malls or retailers that supply branded products. Companies could have the option to pay to promote their brand in-store.

 

Engage Consumers

Digital signage is a great way of improving in-store experiences for your customers. The ability to have high def animation and video not only creates atmosphere but it can attract customers’ attention, directing them to specific products. 

 

Social Proof

In the current age of FaceBook posts and Instagram likes, social proof is a powerful force in the commercial world. Digital screens allow you to broadcast social walls showing consumers enjoying your products. NowSignage’s screen cast software creates dynamic, moderated content for your screens from Twitter, Instagram, Vines or Youtube.

 

In addition to the benefits to your customer’s experience, NowSignage can help out your marketing team as we can advise you on how to effectively and efficiently communicate messages with your customers and your employees. read more about our products and services here:

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Schedule a demo with one of our signage experts today!

Get in touch with our sales department at info@nowsignage.com or +44(0)161 217 1505.