Many of our Digital Out of Home (DOOH) clients, particularly those who are displaying paid advertisements, require the ability to demonstrate whether or not a particular piece of content has been displayed, on what screens and for how long.
NowSignage allows users to pull off reports. Unlike other CMS providers, and like with all of our premium features, NowSignage provides Proof of Play at no extra cost.
Our proof of play feature allows our users to have total visibility of exactly when and where any particular asset was displayed and for precisely how long.
This feature monitors and report on two key proof-of-play requirements:
NowSignage allows users to pull off a variety of reports based upon such parameters as location, asset type, individual screens or groups of screens. Reports can be exported directly from the CMS and downloaded as a CSV file.
You also have full access to our advanced analytics area where you can generate data- driven charts/graphs based on a specific date or time range. All this data is securely stored within NowSignage and can be accessed with ease in a user friendly format.
“We spend a lot of time & money to deliver new content, only to realise it’s out of date by the time it reaches our stores. NowSignage is a game changer to deliver content to our customers at a time and place that’s right for us.”
Patrick Cumiskey, Marketing Manager at NOVOMATIC Group
Our platform’s infrastructure is hosted via Amazon’s AWS, in a Virtual Private Cloud (VPC) so you can be confident that your proof of play data is fully secure. All data sent to the screens is encrypted and fingerprinted against known assets.
The use of a VPC essentially mitigates the risk of a third party being able to exfiltrate data from our databases or asset library storage through the public internet.
Yes, that’s right, free.
Unlike other providers, Proof of Play is available to ALL NowSignage users at no additional cost, and it always will be.