Pineapple have launched their flagship store at its new location opposite Pineapple Dance Studios in Covent Garden.
Having already established themselves as a household name, Pineapple Dance Studios wanted to expand their reach to hip, trendy, dance lovers by launching a flagship clothing store to act as an extension of their brand. Digital signage was identified as an essential way to bring the store to life by displaying dynamic, visual video content on large format screens situated in the display windows and on further screens located throughout the store. These screens act as digital mannequin’s with 3 life sized dual-screen totems showing Pineapple dancers modelling the clothing range.
This digital signage installation was completed by Jigsaw24 who provided and sourced all IT and hardware. Requiring a flexible and cost effective solution Jigsaw24 then utilised the NowSignage CMS to provide the software to power all screen content.
Anthony from Jigsaw24 stated that “We have a trusted relationship with NowSignage, they always make everything so easy. It’s easy to install on-site, easy for our customers to content manage remotely and easy for us to upscale the number of screen licenses at anytime.”
If you would like to see some NowSignage retail digital signage in operation then please boogie on down to the new Pineapple store located at 8 Mercer Walk, Covent Garden, London, WC2H 9FA.